How is GadLight different from product design firms?

GadLight is about inventing (or discovering) and defining a new business and market opportunity specifically for existing corporations who experience brand erosion. We leverage the brand equity by repositioning it in existing or new product categories that use the existing or new sales and distribution channels. Once we establish the business and marketing strategy, we define and invent new products through a unique research process that will build an emotional connect with consumers. When the business, marketing, and product strategy have been defined, we design, prototype, and market-test the products, including price elasticity, and provide buyers with statistical data to assist them in the store placement decision process.